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Brookshire now requires RIVIR membership for all items sold through Brookshire banners to power internal systems, planogramming, e-Commerce and marketing
We are pleased to announce a new initiative for consistent, complete and standardized product data and images to support our category management, merchandising, e-Commerce, and marketing activities. We have partnered with the Data Council to create and distribute omnichannel CPG content directly into our internal systems and make it available back to you, our suppliers.
This new partnership includes the initial capture costs covered by Brookshire’s for your items currently carried in store and online. They will be accessible in RIVIR, which is a virtual collaboration platform connecting manufacturers to retailers.
Within RIVIR, you can manage your product images, item data, marketing content, launch forms and more. By joining, suppliers can unlock access to high resolution ecommerce images, planogram images, extensive product data including nutritional information, certifications, and marketing claims, plus associated weights and dimensions.
This initiative is our single source for images and data which is critical to Brookshire’s internal processes and enables our shoppers to effectively make buying decisions both online and in-store. Today’s marketplace demands high quality, trusted product images and item information. We support Data Council’s mission to empower manufacturers and equip retailers.
RIVIR provides the flexibility to submit owned assets that meet required specifications or enlist Data Council to complete GS1 item capture for you. Beginning 2022, we will require all Brookshire’s suppliers to be members of RIVIR and for all items sold through Brookshire’s to be accurately listed within RIVIR.
This model maximizes sell through while minimizing the cost and effort to retailers and manufacturers. Your RIVIR membership includes a discoverable product catalog and central location to store and share your product images and product information internally and with other trading partners, acting as a central searchable repository. RIVIR optimizes operational efficiencies by removing redundancies and establishing a single location to source and share content including opportunities for GDSN syndication.
Contact the Data Council team today to gain access to your completed items and maintain your items if they experience a package/label change or when Brookshire’s adds more of your items.
Thank you for your partnership and timeliness in this important requirement.
Click Here to complete an application and get started.
Click Here to contact the Data Council team with questions.
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