What’s Next? Getting Ahead of 2022 Headwinds

  By Jill Blanchard   Since the pandemic started, grocery manufacturers have contended with its devastating impact on nearly every front: Labor availability. Changing consumer habits. Supply chain constraints. Rising raw material costs.   Some have had their hands full putting out fires and building more capacity to meet sustained, increased demand for at-home food. Others, […]

Shoppers Have Changed. Here’s What Brands and Retailers Should Do About It

By Robb Powell & Todd Mitchell Will we ever learn to recognize what’s happening in the marketplace as it’s happening and respond in real time, rather than playing catchup? Millions of words have been written about how the pandemic is changing consumers’ shopping behavior and their move to online shopping. But their behavior — specifically using […]

How Online Grocery Platforms Can Harness the Impulse Buy

04.27.2021 By Will Braithwaite You stack your last grocery on the conveyor belt at the checkout line when something catches your eye — a bag of M&Ms. M&Ms weren’t on your grocery list but you figure, “Eh, why not?” Before you know it, you’ve added two bags of M&Ms, three packs of gum and a Milky […]

Foodservice Industry Embraces Digital Commerce

By Kelsey Weber   The pandemic has challenged all of us, but the foodservice industry has been hit particularly hard as the impact of stay-at-home orders, limited travel, social distancing practices and remote learning led to a 29.8% decline in foodservice operator spending in 2020, according to the International Foodservice Manufacturers Association.   But the industry […]

Opportunity in The Digital Grocery Aisle: 5 Strategies to Help Brands Increase Sales

  By Robb Powell   More than half of internet users — nearly 55% — are expected to purchase groceries online this year and a hybrid in-store/online approach is expected to be the dominant model for the future.   Many brands, however, aren’t taking full advantage of the growing online opportunity. Here are five strategies to optimize sales […]

7 Shopper Marketing Tactics To Win in The Borderless Retail Marketplace

  By Jason Katz   “If anyone is looking to do things differently, break some rules or traditions that they felt were antiquated in today’s time, this is your chance.”  Sports media and marketing expert Tony Ponturo We are living in truly unprecedented times, a time when technology has never so quickly and broadly impacted commerce as […]

The 4 Critical Components of a Successful Test-and-Learn Strategy

By Todd Mitchell   Leading up to the pandemic, brands and retailers who wanted to keep up with consumers’ ever-changing demands leaned into a test-and-learn approach to pricing, in-store merchandising, and trade and shopper marketing. Now, in a landscape without precedent, being agile and willing to push the boundaries of test-and-learn — quickly pushing out the […]