Foodservice Industry Embraces Digital Commerce
By Kelsey Weber The pandemic has challenged all of us, but the foodservice industry has been hit particularly hard as the impact of stay-at-home orders, limited travel, social distancing practices and remote learning led to a 29.8% decline in foodservice operator spending in 2020, according to the International Foodservice Manufacturers Association. But the industry […]
The 4 Critical Components of a Successful Test-and-Learn Strategy
By Todd Mitchell Leading up to the pandemic, brands and retailers who wanted to keep up with consumers’ ever-changing demands leaned into a test-and-learn approach to pricing, in-store merchandising, and trade and shopper marketing. Now, in a landscape without precedent, being agile and willing to push the boundaries of test-and-learn — quickly pushing out the […]