Fletcher, NC (March 24, 2016)
Earth Fare joins IX-ONE as a charter retailer member.
Earth Fare, the healthy supermarket has joined the IX-ONE product data and images exchange as a charter member and encourages its suppliers to join as well.
The IX-ONE solution takes a 360-degree product image and captures all product attributes, to create a centralized data and image exchange for suppliers to access and share their product information with their trading partners. It captures over 30 images and over 800 data points per item, including label-based claims and third party certifications as well as supply chain and logistic information such as weight and dimensions. Additionally, product data and images are royalty free. Members can use, post, and share their information from one centralized database the industry can trust to be complete and accurate.
“IX-ONE provides Earth Fare with a service that will significantly reduce the work effort required to connect with our vendor partners for product photography, content copy, and logos” said Mark Malinowski, Earth Fare’s Vice President, Marketing. “They are our one-stop service that provides our merchant and marketing teams with accurate, standardized product photography and complete product data that will ensure reliable data within our organization and a consistent presentation in our communication vehicles”.
“Having Earth Fare as a Charter Member of the IX-ONE exchange is very gratifying for us,” said Troy Benscoter, IX-ONE’s CEO. “Earth Fare is one of the original retail pioneers of our industry.”
About Earth Fare
Founded in 1975 in Asheville, North Carolina, Earth Fare is the most authentic specialty organic and natural healthy grocery store with stores across 10 states in the Southeast, mid-Atlantic and Midwest. Their full-service philosophy incorporates the highest food Quality Standards in the industry with compelling value, friendly and knowledgeable service, and a superior shopping experience.
IX-ONE is a membership based platform, developed by The Data Council™, that provides independently verified and standardized product information to vendors, brokers, distributors, retailers and key partners in the organic, natural and specialty products industry. The solution allows its members royalty-free use of all applicable data and images to run their businesses including internal systems, marketing, billing and more. They physically handle and image every product annually including capturing all available data.